Since 2021 with Beautyrest, we’ve been executing multiple creative projects, both online and in-store to cater to a millennial target market by creating engaging, relatable, luxury content.
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Monthly management of Beautyrest Canada’s social media channels: Facebook & Instagram
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Creation of graphic mockups to animate digital channels
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Working with brand ambassadors to increase brand awareness
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Supporting Canada-wide campaigns alongside local retailers to anchor the brand in store.
monthly social media content
retail activations
In-store brand anchoring at local retailers across Quebec.
JC Perreault Joliette
Before
After
JC Perreault St-Hubert: a cohesive look across all stores for brand recognition.
JC Perreault Laval: custom brand mural with logo and illuminated headboards to anchor the Beautyrest brand in the mattress section of the store.
influencer marketing
Unity | Unity Lux Campaign
Nimmo Bay, Vancouver
Project concept, management and art direction to diffuse via a global paid media campaign, supported on organic social channels.
Video & static content